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Galina Ponomaryova, 63, has been a dating coach for 15 years.
Her self-help book promises to hand women the key to "joint travel, candlelight dinners, a home in Europe" and a "comfortable life" in 90 days.
The popular rock group Kombinatsiya summed up in endearing, if flawed, English what was most on Russian girls' minds: "American boy, American joy. " Russian women gained a name for going weak in the knees for anyone from the West.
That reputation persists today, and it is not wholly without cause.
Most male expats say that their nationality can still have a positive impact on girls.
"You can just speak English and heads will turn," said Sean, 26, an English language teacher.
In many cases, the linguistic efforts are rewarded.
Tolstykh said that more travel experience meant the younger generation of Russian women no longer viewed foreigners through "rose-colored glasses." Terror stories about women who have moved abroad have helped to paint a less rosy picture of mixed marriages.
The popular state television program "Let Them Talk" recently covered in detail a story of a Russian woman who moved to Norway and was then beaten to death by her Norwegian husband.
Today, European countries and Turkey are more in vogue. Decades after the Soviet collapse, the "American Boy" fantasy is starting to fade.
"Who the most desirable foreigners are, depends on fashion. Following an economic boom during Putin's first term, living standards have improved and many of the perks of living in the West are now on offer in Moscow too.